Although titanium consumes energy during its manufacture, scrap materials from the manufacturing process are now recyclable and reinjected into the production cycle. Recycling channels are appearing in Europe in particular, which make it possible to reduce the production of primary ore. For the cyclist, the choice of a titanium CHIRU frame is a responsible choice far from “fast fashion”. Indeed, on the one hand it is guaranteed for life and on the other hand a titanium frame which suffers damage can be repaired invisibly and regain its initial performance without extra weight. Finally, to erase superficial scratches, all you need is a good brushing and a little elbow grease and your frame will look as good as new. So regardless of the miles travelled, the timeless quality remains, holding its value for a lifetime – a true investment.